In the past month, I realize I have been MIA on my blogging. No excuse- other than my marketing gal and our team has been busy working on clients and achieving their goals.
I know that for some of you - you were like Thank goodness!! (For others, you probably thought, what is a blog and why is Theresa on one? ) Don't worry, I promise, it's safe... And not a new gimmick to exercise.
Since its been a while, lets PACK as much advice as I can in a LITTLE spot this week to help our real estate partners with some marketing tips.
Think outside the box!!
When ramping up your business it isn't just about single referrals. Focus on a GROUP
of people you can offer value too!
If you want to run campaigns and can part with a portion of your commission (remember 0% of $.00 is still.... $0.00)
Potentially a particular HOA for listings, $500 off your fee for example of a lower commission to represent both parties. (list that this is your specialty--- after all... it is- if you work on it.)
What about Daycares, (chains) that you will be their preferred realtor for all staff / members with a discount to your services with no compromised time..
The possibilities are endless. Organizations, Non Profits, several small business in your town.
Now with all good things their should be a caveat. Not to take advantage of the client- but so you are selling yourself short forever. Offer campaigns with a code on the marketing piece so it has to be mentioned to qualify as well as give specific time frames to take advantage of it.
Keep the companies abreast of what is happening in the market and visit them regularly (every 6-8 weeks) to follow up and stay on their mind.
Create a new Service:
You and I both know that we probably already have enough on our plate. But with a little structure and some scheduling- you can have several things in line to set you apart from your competition.
For instance: create care packets- as we will call them for the area your clients are looking in when purchasing. (I'm not talking sparkling water...) What I mean by this is to look up schools definitively, closest shopping centers, *find a local restaurant to rave about. Part of buying the house is the experience- and making them feel at home before they move can make all the difference from you and your competition. A simple word document with local cleaners, auto detailers, restaurants to rave about, schools, and even see if the city/town has a community page so you can print off details of happenings around town for them to familiarize themselves with the area and meet new people.
Last but not least: NEVER SURRENDER.
Being a commission professional is not always easy. Keep your wits about you when things go bad. Being in this industry is not only rewarding and humbling but can take you from the highest of highs to the lowest of lows in an instant. The one thing that will set you apart from your competition is not giving up on your goals. When you do get the client you have been longing for... Remember-
we answer immediately, we underwrite quicker than anything you are going to be accustomed too and we set our business model around being ahead of our competition. Let us take care of them, so you can be sure that you will have one more successful transaction under your belt :)
Signing off,
T.C.Green
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