Friday, May 30, 2014

We are Different from Our competition- It's not just the people.... IT IS THE PROCESS.

With all post, we have a lot of advice and hope that as we publish each blog that something will not only appeal to our audience- but help them be more successful along the way- Or in the case of our clients, allow their home buying and refinance experience to be as painless as possible.

Movement and The Green Team
  • We underwrite UP FRONT on a To Be Determined Property- allowing your offer to your potential home seller to be AS GOOD AS CASH.  Since in roughly 24 hours you will have an actual loan approval with conditions.
  • Conditions Collected by loan officer and processor. (48-72 hours later)
  • File cleared to close and Goal for package is to be out 3 days prior to closing.  (48-72 hours later)
  • We have a 7 day clear to close process goal which is UNHEARD OF IN THIS INDUSTRY.
  • We (Our Team) have 3 people working in different aspects of your loan process to ensure NO DOWN TIME delivery for our clients or partners.
 
Our Competition
 
  • Takes application, doesn't verify information up front until they ask for documents- sends approval to real estate agent and then sends the loan package asking for more documents.
  • receives loan package- processes- Processor calls for more information since they cannot submit to the underwriter without a FULL package.
  • Client submits more documentation- File sent to underwriter (this is roughly 2-3 weeks in at this point)
  • Underwriter approves the file subject to other conditions and missing documentation- Loan officer, processor, client and agent gather missing items.
  • Underwriter clears loan to close (Usually around day 30 ish) and loan package sent to attorney.
  • Client waiting to close (between 30-45 days)
  • OR WORSE: gets turned down for their loan on day 30 on an issue that could have been potentially avoided on day 1-2 on our process for MOVEMENT MORTGAGE.

See? Really Different. We were set up to run OPPOSITE OF OUR COMPETITION to set us apart.



On a Side note:
JOKE OF THE MONTH
A small real estate broker was dismayed when a brand new corporate chain much like his own opened up next door and erected a huge sign which read BEST AGENTS.

He was horrified when another competitor opened up on his right, and announced its arrival with an even larger sign, reading LOWEST COMMISSIONS. The small real estate broker panicked, until he got an idea. He put the biggest sign of all over his own brokerage-it read... MAIN ENTRANCE.
 
 
Okay Back to Business:
 
Marketing Tips by Team Green
  • Search for your competition or clients:
    • Twitter:  (3 ways to search)
      • Search.twitter.com can help you find potential followers and customers on Twitter. By clicking on Advanced Search you can narrow down finding tweets based on different parameters.
      • Search for a Need: As a real estate agent, you want to search for clients who may want your product; (listing, potential buyers, renters, foreclosure, short sale etc..) whatever your specialty. In this case you might search: "Buying Home", "Looking to rent", "Buying foreclosure"... The possibilities are endless, so you get the point. But this allows you to find potential clients that MOST of your competition WILL not know how to approach...
      • Search for Hashtag: No, this is not for selfies or whatever those things are called when someone awkwardly poses themselves in front of their camera.. #noselfieshere. But they are used widely in Twitter to help differentiate a discussion. For example, every Tuesday moms and other women use #GNO as a search (Girls night out). Finding a # (<--- That is a hashtag) relating to your business can help with potential clients.
Search by Location: you can specify a keyword and find everyone tweeting the keyword within a distance of a zipcode or city.
 
 
Hope this helps with your Twitter Marketing!
 
 
signing off :) Since it is month end and we have things to do!!
 
Talk soon and call us if you need us for ANYTHING
 
 


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